ALXANDRA VICTORIA

FOUNDER | MASTER HAIR ARTIST | SALON OWNER | EDUCATOR | TEXTURE & EXTENSION SPECIALIST

OUR WHY

We want to EMPOWER and EDUCATE our stylists and customers to become the best version of themselves. We are here to reignite that confidence within them which the translates into other areas of their life.

THE STORY

ALX will become an incubator for beautyprenuers to gain the knowledge they need to take their business to the next level and offer our customers elite level services.

 THE VISION

We strive UPLIFT, EMPOWER, and EDUCATE every individual who encounters ALX. Whether they’re a beautyprenuer looking to expand their business or a customer desiring a luxurious transformation, we’re here to help!

THE QUALITY

We will only offer elite level coaching and the ultimate customer experience. We will always go above and beyond to make sure our people receive the best quality products, education, and training.

PASSION AND LEARNING

We want to prepare the next generation of beauty professionals by equipping them with the realistic tools they’ll need to succeed in the beauty industry. We will offer personalized coaching and mentorship for each stylist who commits to the ALX brand.