MEET THE DIRECTORS
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ALXANDRA VICTORIA
Founder/CEO, Hair Director and Educator
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SABLE DESIREE'
Make-Up Director and Educator
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MALIK PARKER-HILL
Luxury Grooming Director and Educator
"Beauty is more than a service; it’s an experience. At ALX, we’re building a community where every client feels valued, empowered, and transformed."
— Alxandra Victoria, CEO and Founder of ALX Beauty Collective
OUR WHY
At ALX, our mission is to empower and educate both our stylists and clients, helping them become the best versions of themselves. We are dedicated to reigniting confidence, knowing that self-assurance extends beyond beauty—it transforms every aspect of life.
OUR STORY
ALX is more than a beauty brand; it is an incubator for beauty entrepreneurs. We provide the knowledge, resources, and mentorship needed for stylists to elevate their businesses, while ensuring our clients receive exceptional, high-quality services.
OUR VISION
We are committed to uplifting, empowering, and educating every individual who engages with ALX. Whether you are a beauty professional striving for growth or a client seeking a luxurious transformation, our goal is to help you achieve excellence.
OUR COMMITMENT TO QUALITY
We uphold the highest standards in coaching, education, and customer experience. Our dedication to excellence ensures that every stylist and client receives premium products, expert training, and unparalleled service.
PASSION FOR EDUCATION & GROWTH
We are shaping the future of the beauty industry by equipping the next generation of professionals with the practical skills and business acumen needed to succeed. Through personalized coaching and mentorship, every stylist who commits to the ALX brand will gain the tools and confidence to thrive.
